10 Reasons Case Study Videos are Extremely Powerful
At Two Doors Down Productions, case study videos are a significant part of our portfolio. We’ve recently completed case study videos for Mythos AI, Fermata Energy, and Airspace Link (the subject of the third installment of our “Behind the Doors” series which you can check out below).
What is a Case Study Video?
Case study videos are a powerful tool used to showcase the impact of a client's offering. By incorporating on-camera interviews with customers and key statistics, these videos provide a deep dive into the benefits delivered, rather than just product features.
Numbers play a crucial role in these videos, offering viewers tangible insights into the client's solutions and the real-life situations they address.
Unlike focusing on technical details, case study videos highlight the transformative impact of the client's offerings, making them relatable and engaging for the audience. Through real people sharing their experiences, these videos effectively communicate the value and success stories behind the client's products or services.
Case study videos tend to follow a simple structure of:
Introducing a client
Outlining a specific customer problem (or problems)
Explaining and illustrating how the client helped to solve the problem(s)
Detailing the end result for the client
10 Reasons Your Company Should be Utilizing Case Study Videos
1) Generate Awareness
Case study videos are a powerful tool for businesses to showcase the value of their products and services through real customer success stories. Generating awareness through these persuasive content pieces can effectively highlight the impact and benefits that businesses offer.
2) Convey Authenticity & Build Trust
Customer testimonial videos are a vital asset for businesses, adding authenticity to marketing efforts and building trust with consumers. According to Nielsen data, 90% of consumers trust recommendations from people they know, while 70% trust the opinions of other consumers they do not personally know.
3) Improve Comprehension & Retention
Complex concepts can be easier to understand when explained through visuals and narration. According to recent research from Insivia, viewers retain 95% of a message when they watch it in a video versus only 10% when reading it in text.
4) Leverage Authentic Storytelling
By filming in dynamic locations, we consistently prioritize creating visuals that enhance the narrative. Leveraging authentic storytelling elevates case study videos into a powerful marketing tool. They are not only engaging and memorable, but also resonate with a wide range of human emotions. These videos effectively communicate the positive experiences customers have had with your company, establishing a connection that resonates with your audience.
5) Versatility
Case study videos are a versatile tool that can be effectively utilized across various platforms. From a client's website to events and email marketing, they offer a wide range of applications. Additionally, repackaging them into different versions for sharing on social media is a key strategy we implement for the majority of our clients.
6) Highlight A Company’s Product or Service in Context
By showcasing a company's product or service in the context of the issue it addresses, our videos go beyond mere documentaries. Customer testimonials play a crucial role in our case study videos, fostering emotional bonds between clients and audiences. Our expertise extends to motion design and infographics, effectively highlighting data points.
7) The Shareability Factory
Compelling video content that leverages authentic storytelling is highly shareable. By creating social versions tailored for clients, this content becomes easily shareable and aids in expanding a company's reach across various marketing mediums.
8) “Success Breeds Success”
Case study videos highlighting the positives showcase a client's expertise, which is very appealing to potential new customers. The more successful a company becomes, the easier its name and brand are recognized. Brand recognition often leads to increased success, creating a self-fulfilling prophecy.
Companies can further benefit from showcasing high-profile clients they've collaborated with or highlighting prominent issues they've successfully addressed. This reassures prospective clients that your company has experience working with clients similar to them.
9) Drive Conversions and Sales
The most important thing is that the case study videos drive sales and conversions. We’ve seen huge success with this type of video for our clients.
As Rich Fahle, VP of Marketing at Airspace Link states, “Our case study videos showcase positive customer experiences far more effectively than our own explanations could. Well-crafted case studies humanize our work, providing real-world examples from our customer’s point of view that serve as the most powerful form of testimonial. The impact of these videos has been significant, opening doors to partnership discussions with partners who can see themselves in our case study content.”
10) Support Fundraising Efforts in Early Stage Companies
In addition to driving sales and conversions at a customer level, case study videos can also help early stage companies with their fundraising efforts.