The Art of the Pitch
Whether you're a startup, nonprofit, large corporation, or financial institution, pitch videos are a critical tool for effective storytelling. From seed raises and IPOs to roadshows and fundraising efforts, a well-crafted pitch video not only captivates the audience, it accelerates outcomes. Whether the goal is gaining investor buy-in, expanding outreach, or closing a deal, a quality pitch video can go a long way towards making things happen for your business.
Our Founder and Chief Creative Officer Brian Bill has been developing pitch videos that tell authentic stories for over 20 years. Brian ran the in-house video agency at Goldman Sachs, where he produced over 150 pitch videos for some of the world’s largest IPOs.
Pitches: Then & Now
Traditionally, pitches were presented to executives as extensive 30 to 70 page books detailing a company’s differentiation, valuation, and more. While that content is undoubtedly important, it was crucial to set the stage and show why Goldman was the best choice to be lead bookrunner. When Brian met with top bankers at Goldman, he emphasized the need to tell these stories concisely in two to three minute pitch videos. The results were transformative, helping companies showcase their unique value, successes, market position, and customer testimonials with unmatched clarity and impact.
By the time Brian left Goldman in early 2023, he was producing 20 to 30 pitch videos a year. These ranged from IPO positioning to explainer-style roadshow videos diving into technologies, platforms, products, or services. Our current TDD clients across industries—from large investment firms like BTG Pactual, startups like Mythos AI and Fermata Energy to organizations like Imagine Worldwide and Union Heritage—have leveraged pitch videos to secure investments (seed raise), attract donors (fundraise), and support grant applications.
Why Video Works So Well
Video is the most effective medium to tell a story. It’s short, engaging, and authentic, making complex ideas relatable and memorable. Featuring people using a product, highlighting customer testimonials, and/or showing real-world applications ensures the message resonates. A strong narrative paired with compelling visuals not only builds credibility but reaches a broader audience. Key reasons why pitch videos are so successful include:
Visual Impact: Videos capture attention and convey information more effectively than text alone, allowing viewers to see your product in action and understand your concept quickly.
Storytelling Ability: A well-crafted pitch video can tell a compelling story about your business, highlighting its origin, challenges, and potential for success, which can resonate with potential investors.
Demonstrating Passion: By featuring the team on camera, a pitch video allows you to showcase your enthusiasm and commitment to the project, building trust with viewers.
Differentiation: A professional pitch video can help you stand out from competitors by presenting your unique selling points in a visually appealing manner.
Building Credibility: A well-produced video signals that you have put thought and effort into your business idea, enhancing your perceived credibility.
Reaching a Wider Audience: Pitch videos can be easily shared across various platforms like social media and email, allowing you to reach a larger pool of potential investors or customers.
At Two Doors Down, we specialize in developing pitch videos that bring your story to life. Our approach centers on authentic storytelling and creative strategy. We collaborate with clients to define the pitch's purpose, identify key interviewees, and select visuals tailored to the industry, whether it be fitness, technology, robotics, AI, or mobility.
Our Process
Pre-production is where the magic happens. With storyboard development and meticulous planning, every detail is mapped out. From our extensive experiences, we understand the power of thoughtful preparation. Each pitch video we create serves as a powerful vehicle to communicate a client’s unique story: why their business matters, how it’s disrupting the industry, and why now is the time to invest or support.
Pitch Video Applications and Their Impact
In today’s fast-paced world where attention spans are so short, a pitch video can set your company apart, leaving a lasting impression that opens doors. Pitch videos can serve a variety of purposes, including:
IPOs and Roadshows: Position your company and dive deeper into its technology or platform.
Seed Raises and Fundraising: Attract investors and donors with a clear, compelling narrative.
Grant Applications: Highlight organizational impact to secure vital funding.
Marketing: Differentiate your brand in a crowded digital landscape.
Video is the modern equivalent of “show-and-tell,” and Two Doors Down truly believes that there’s no better way to demonstrate and explain your company’s value. Let’s work together to craft a pitch video that makes your story unforgettable!